We use Google Analytics to collect traffic data for continually improving our website. Google Analytics traffic data is stored on Google servers (whether in the US or elsewhere) and Google is subject to US law.
To improve our website further, we use Google Analytics Demographic and Interest reporting. These reports associate your visit to our website with Google’s estimated data about your age, gender and interest categories. This data is calculated by Google based on any accounts you have with Google products (such as YouTube), as well as your browsing behaviour on third party websites that use the DoubleClick cookie. This data is aggregated by Google Analytics and a privacy threshold is applied so that we cannot identify your demographics and interests on an individual basis.
A range of opt-out actions you can take is outlined below:
- To completely opt out of Google’s demographic and interest-based classification, visit Google’s Ad Settings page.
- To opt out of your usage data being reported to Google Analytics for this website, refuse or clear the relevant first party cookies (called _ga and _gat) associated with this website.
- To completely opt out of your usage data being reported in Google Analytics for any website, install Google’s official opt-out browser add-on